Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns (Bain & Company, Inc.).
Record details
- ISBN: 9781647821784
- ISBN: 1647821789
- ISBN: 9781647821791
- ISBN: 1647821797
- Physical Description: xxiii, 254 pages : illustrations ; 24 cm
- Publisher: Boston, Massachusetts : Harvard Business Review Press, [2021]
- Copyright: ©2021
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Foreword / John Donahoe, CEO Nike -- Preface : The genesis of Net Promoter -- Introduction : know your purpose : then live it -- Lead with love : the unbeatable purpose -- Aim for greatness : everybody can be great -- Love your customers : the quintessence of customer capitalism -- Inspire your teams : to embrace a life of meaning and service -- Respect your investors : they win only when your customers are loyal -- Honor the Golden Rule : but first, understand it -- Be remarkable : not merely satisfactory -- Be persistent : build culture-reinforcing systems -- Be humble : Net Promoter 3.0 and beyond. |
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Homer Public Library | 658.812 REI (Text) | 000165664 | Nonfiction | Available | - |
Author Notes
Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld is the creator of the NetPromoter system of management, the founder of Bain & Company's Loyaltypractice, and the author of five books, including the New YorkTimes bestseller The Ultimate Question 2.0 . He iscurrently a Fellow and Senior Advisory Partner at Bain, where he has workedsince 1977. He divides his time between Cape Cod andMiami. Darci Darnell is the global head ofBain's Customer practice. She has served in multiple global leadership rolesand today sits on the firm's top elected governance committee. She is based inChicago. Maureen Burns is a Senior Partnerin Bain's Customer practice. She is one of Bain's foremost experts on the NetPromoter System and Customer Loyalty. She is based inBoston. You can find more about Fred Reichheld at: bain.com/our-team/fred-reichheld linkedin.com/in/fredreichheld twitter.com/fredreichheld?lang=en