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The thank you economy  Cover Image Book Book

The thank you economy / Gary Vaynerchuk.

Vaynerchuk, Gary. (Author).

Summary:

It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after example, he explains how our new Thank You Economy is superseding old models with its combination of constant communication, honesty, responsiveness, quality, and value.

Record details

  • ISBN: 9780061914188
  • ISBN: 0061914185
  • ISBN: 9780061914249
  • ISBN: 006191424X
  • ISBN: 9780062090003
  • ISBN: 0062090003
  • Physical Description: xvi, 240 pages, 16 unnumbered pages of plates : color illustrations ; 22 cm
  • Edition: 1st ed.
  • Publisher: New York : Harper Business, ©2011.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 235-240).
Formatted Contents Note:
How everything has changed, except human nature -- Erasing lines in the sand -- Why smart people dismiss social media, and why they shouldn't -- From the top: Instill the right culture -- The perfect date: Traditional media meets social -- I'm on a horse: How Old Spice played ping-pong, then dropped the ball -- Intent: Quality versus quantity -- Shock and awe -- Avaya: Going where the people go -- AJ Bombers: Communicating with the community -- Joie de Vivre hotels: Caring about the big and little stuff -- Irena Vaksman, DDS: A small practice cuts its teeth on social media -- Hank Heyming: A brief example of well-executed culture and intent -- More thoughts on ... -- How to win in the thank you economy, the quick version.
Subject: Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
Social Media.
Médias sociaux.
Stratégie de marque.
Marketing sur Internet.
Gestion.
social media.
branding.
management.
Gestion.
Marketing.
Internet.
Etudes de cas.
Réseaux sociaux en ligne.
Business and Management.
Branding (Marketing)
Customer relations.
Internet marketing.
Management.
Social media.
Soziales Netzwerk.

Available copies

  • 1 of 1 copy available at Homer Library. (Show)
  • 1 of 1 copy available at Homer Library System. (Show)
  • 1 of 1 copy available at Homer Public Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Homer Public Library 658.812 VAY (Text) 000166008 Nonfiction Available -

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1001 . ‡aVaynerchuk, Gary.
24514. ‡aThe thank you economy / ‡cGary Vaynerchuk.
250 . ‡a1st ed.
260 . ‡aNew York : ‡bHarper Business, ‡c©2011.
300 . ‡axvi, 240 pages, 16 unnumbered pages of plates : ‡bcolor illustrations ; ‡c22 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
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504 . ‡aIncludes bibliographical references (pages 235-240).
5050 . ‡aHow everything has changed, except human nature -- Erasing lines in the sand -- Why smart people dismiss social media, and why they shouldn't -- From the top: Instill the right culture -- The perfect date: Traditional media meets social -- I'm on a horse: How Old Spice played ping-pong, then dropped the ball -- Intent: Quality versus quantity -- Shock and awe -- Avaya: Going where the people go -- AJ Bombers: Communicating with the community -- Joie de Vivre hotels: Caring about the big and little stuff -- Irena Vaksman, DDS: A small practice cuts its teeth on social media -- Hank Heyming: A brief example of well-executed culture and intent -- More thoughts on ... -- How to win in the thank you economy, the quick version.
520 . ‡aIt's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after example, he explains how our new Thank You Economy is superseding old models with its combination of constant communication, honesty, responsiveness, quality, and value.
650 0. ‡aCustomer relations.
650 0. ‡aSocial media.
650 0. ‡aBranding (Marketing)
650 0. ‡aInternet marketing.
650 0. ‡aManagement.
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650 6. ‡aMédias sociaux. ‡0(CaQQLa)000258927
650 6. ‡aStratégie de marque. ‡0(CaQQLa)000259877
650 6. ‡aMarketing sur Internet. ‡0(CaQQLa)201-0275029
650 6. ‡aGestion. ‡0(CaQQLa)201-0065705
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650 7. ‡aMarketing. ‡2eclas
650 7. ‡aInternet. ‡2eclas
650 7. ‡aEtudes de cas. ‡2eclas
650 7. ‡aRéseaux sociaux en ligne. ‡2eclas
650 7. ‡aBusiness and Management. ‡2eflch
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650 7. ‡aCustomer relations. ‡2fast ‡0(OCoLC)fst00885533
650 7. ‡aInternet marketing. ‡2fast ‡0(OCoLC)fst00977272
650 7. ‡aManagement. ‡2fast ‡0(OCoLC)fst01007141
650 7. ‡aSocial media. ‡2fast ‡0(OCoLC)fst01741098
650 7. ‡aSoziales Netzwerk. ‡2gnd ‡0(DE-588)4055762-5
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