Web analytics 2.0 : the art of online accountability & science of customer centricity
Record details
- ISBN: 0470529393 (pbk.)
- ISBN: 9780470529393 (pbk.)
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Physical Description:
xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)
optical disc
print - Publisher: Indianapolis, IN : Wiley, c2010.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | The bold new world of web analytics 2.0 -- The optimal strategy for choosing your web analytics soul mate -- The awesome world of clickstream analysis: metrics -- The awesome world of clickstream analysis: practical solutions -- The key to glory: measuring success -- Solving the "why" puzzle: leveraging qualitative data -- Falling faster: unleashing the power of testing and experimentation -- Competitive intelligence analysis -- Emerging analytics: social, mobile, and video -- Optimal solutions for hidden web analytics traps -- Guiding principles for becoming an analysis Ninja -- Advanced principles for becoming an analysis Ninja -- The web analytics career -- HiPPOs, Ninjas, and the Masses: creating a data-driven culture. |
System Details Note: | System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive. |
Search for related items by subject
Subject: | Web usage mining Internet users Statistics Data processing Internet marketing Web site development |
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Homer Public Library | 025.04 KAU (Text) | 000097779 | Nonfiction | Available | - |