Bourbon empire : the past and future of America's whiskey

Summary:

"How bourbon came to be, and why it's experiencing such a revival today Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself. Taking readers behind the curtain of an enchanting-and sometimes exasperating-industry, the work of writer Reid Mitenbuler crackles with attitude and commentary about taste, choice, and history. Few products better embody the United States, or American business, than bourbon. A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both bourbon and the people who make it."-- Provided by publisher.

"Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself. Taking readers behind the curtain of an enchanting--and sometimes exasperating--industry, the work of writer Reid Mitenbuler crackles with attitude and commentary about taste, choice, and history. Few products better embody the United States, or American business, than bourbon. A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both bourbon and the people who make it"-- Provided by publisher.

Record details

ISBN: 9780670016839
ISBN: 0670016837
ISBN: 9780143108146
ISBN: 014310814X
Physical Description: viii, 310 pages : illustrations ; 24 cm
Publisher: New York : Viking, 2015.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 291-298) and index.

Formatted Contents Note:

Introduction. Beneath the Char -- chapter one. Big Bang -- chapter two. Rye and Revolution -- chapter three. Dark and Bloody Ground -- chapter four. By Whiskey Grog He Lost His Breath -- chapter five. The Ice King -- chapter six. Coffin Varnish -- chapter seven. The Ring and The Octopus -- chapter eight. The Hard Sell -- chapter nine. Purity and Populism -- chapter ten. The Holy Bible Repudiates Prohibition and Dead Puppies -- chapter eleven. A Collection of Contradictions -- chapter twelve. The Resurrection -- chapter thirteen. Cocktails for Hitler -- chapter fourteen. Americans Abroad -- chapter fifteen. Foreign Invasion -- chapter sixteen. It Tastes Expensive -- chapter seventeen. Another Second Act -- chapter eighteen. The Story.