Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink.
"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- Provided by publisher.
Record details
- ISBN: 9780593187487
- ISBN: 0593187482
- Physical Description: viii, 242 pages : illustrations ; 24 cm
- Publisher: [New York, New York] : Dutton, an imprint of Penguin Random House LLC, [2023]
Content descriptions
General Note: | On jacket, the title is given as: You are writing more than ever, competing for the attention of busy readers who skim. All of the words are lined out, except for Writing for busy readers. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Part one. Engaging the reader -- Get inside your reader's head -- Think like a busy reader -- Know your goals -- Part two. Six principles of effective writing -- First principle: less is more -- Second principle: make reading easy -- Third principle: design for easy navigation -- Fourth principle: use enough formatting but no more -- Fifth principle: tell readers why they should care -- Sixth principle: make responding easy -- Part three. Putting the principles to work -- Tools, tips, and FAQs -- Our words, our selves -- Now what? -- Checklist -- Appendix: words and alternatives. |
Search for related items by subject
Genre: | Handbooks and manuals. handbooks. Handbooks and manuals. Handbooks and manuals. Guides et manuels. |
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Homer Public Library | 808.02 ROG (Text) | 000172042 | New Books | Available | - |